When Google decided to make Analytics free it did agencies and brands a great service. They could use data insights about their customers, markets and businesses to make informed decisions without a costly technology barrier. Unfortunately the tool being free Read more…
So, the agency who built your site installed the tracking code for Google Analytics and you have a login which you’ve tried a few times. You’ve asked for reports and get a dashboard emailed to you every month. Your sessions Read more…
I did the first test of our new cards today: 50 cards with data on one side and business questions on the other. Participants, from one of my ecommerce clients, started by identifying the data that means most to their Read more…
Last year I created some training cards around customer interviewing using the Jobs to be Done framework. They have been quite popular and I’ve had lots of positive feedback. People seem to like the tangibility of physical cards and the Read more…
I’ve been reviewing GA for new clients again in the past few weeks and one thing seems clear, most of them are not taking full advantage of what analytics offers. In this post I want to start a checklist and Read more…
Our justnow.io real-time dashboard project is one of many that aims to provide marketers and ecoommerce decision makers with information that helps them understand the impact of their decisions. We’ve particularly seen growth in social listening tools that present tweets, Read more…