Demands and needs versus values and beliefs. Exploring the connection with Jobs to be done.

In last Saturday’s Guardian, Alan Finlayson, wrote a very interesting piece about how elector demands should drive political parties rather than values. He suggested that a focus on defining and working with shared values missed basic “wants and don’t wants” that all citizen’s have. We want our roads fixed, jobs created or hospital queues to… Read More Demands and needs versus values and beliefs. Exploring the connection with Jobs to be done.

Hidden Spring: A Journey to the Source of Consciousness [book review]

Recently I have taken a great interest in the development of mind and how a constructionist view of learning might help people solve harder problems.  How we learn and how we facilitate learning appear to be key to designing effective learning experiences and in the last 20 years psychologists, neuroscientists and cognitive scientists seem to… Read More Hidden Spring: A Journey to the Source of Consciousness [book review]

Business Storytelling and Jobs to be Done seem to have a lot in common

I thoroughly enjoyed Shawn Callahan’s Putting Stories to Work in which he describes how to teach companies to use storytelling to improve leadership and support decision making,  I was led to the book by exploring how Amazon uses Narratives (stories) instead of presentations to support meetings and Callahan provides a rich set of examples of… Read More Business Storytelling and Jobs to be Done seem to have a lot in common