I did the first test of our new cards today: 50 cards with data on one side and business questions on the other. Participants, from one of my ecommerce clients, started by identifying the data that means most to their business; first 10 metrics then reducing to 4. Next they Read more…
Last year I created some training cards around customer interviewing using the Jobs to be Done framework. They have been quite popular and I’ve had lots of positive feedback. People seem to like the tangibility of physical cards and the fact that they can use them to plan an interview Read more…
I’ve been reviewing GA for new clients again in the past few weeks and one thing seems clear, most of them are not taking full advantage of what analytics offers. In this post I want to start a checklist and explain what we need to do to bring GA up Read more…
Our justnow.io real-time dashboard project is one of many that aims to provide marketers and ecoommerce decision makers with information that helps them understand the impact of their decisions. We’ve particularly seen growth in social listening tools that present tweets, sentiment and influence scores for brands. Many of these are Read more…