“There are three principal means of acquiring knowledge…observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” Denis Diderot The French philosopher Diderot would have been helpful in guiding many companies towards becoming learning organisations: observe what is going on, reflect Read more…
When Google decided to make Analytics free it did agencies and brands a great service. They could use data insights about their customers, markets and businesses to make informed decisions without a costly technology barrier. Unfortunately the tool being free set the expectation that using the tool would be free Read more…
So, the agency who built your site installed the tracking code for Google Analytics and you have a login which you’ve tried a few times. You’ve asked for reports and get a dashboard emailed to you every month. Your sessions are going up month on month and you are selling Read more…
I’ve been reviewing GA for new clients again in the past few weeks and one thing seems clear, most of them are not taking full advantage of what analytics offers. In this post I want to start a checklist and explain what we need to do to bring GA up Read more…