I took a long weekend break last week and decided to do no work but to read something that might inspire new ways of thinking. I found Creating Worlds: How to make immersive theatre by Jason Warren and it turned out to be the perfect choice. This is an extremely well written handbook for a… Read More Creating Worlds: Learning from the design of immersive theatre

In last Saturday’s Guardian, Alan Finlayson, wrote a very interesting piece about how elector demands should drive political parties rather than values. He suggested that a focus on defining and working with shared values missed basic “wants and don’t wants” that all citizen’s have. We want our roads fixed, jobs created or hospital queues to… Read More Demands and needs versus values and beliefs. Exploring the connection with Jobs to be done.

Scarcely a day goes by when I am not designing or delivering learning; from Masters Level modules as part of Hyper Island’s MA in Digital Management to individual sessions in short courses for bankers and retailers.   In each session I try and embrace the making/constructing and learning by doing mindset for which Hyper Island… Read More Designing the theatre of memorable learning sessions

Networks are a way of looking at many things: communication between people, links between web sites, ownership of companies, transportation and supply chain connections, marketing strategies and biological systems. There is a growing interest in Network Science, the study of networks, and at Hyper Island we have planned and accredited a course as part of… Read More Running a network study for an alumni group

Recently I have taken a great interest in the development of mind and how a constructionist view of learning might help people solve harder problems.  How we learn and how we facilitate learning appear to be key to designing effective learning experiences and in the last 20 years psychologists, neuroscientists and cognitive scientists seem to… Read More Hidden Spring: A Journey to the Source of Consciousness [book review]

I thoroughly enjoyed Shawn Callahan’s Putting Stories to Work in which he describes how to teach companies to use storytelling to improve leadership and support decision making,  I was led to the book by exploring how Amazon uses Narratives (stories) instead of presentations to support meetings and Callahan provides a rich set of examples of… Read More Business Storytelling and Jobs to be Done seem to have a lot in common

I’ve been working with a team of leaders at BNP Paribas in Singapore today as part of a Hyper Island Digital Leadership Masterclass together with my colleague Trechelle Ras.  It’s my first time back face-to-face after nearly 10 months and although we have used many of the ideas from “before Zoom”, we’ve also had a… Read More JTBD workshop tip: “Give your customer a gift”

At Hyper Island in Singapore we are on a mission to keep entertaining our learners as we move from face-to-face to online learning.  It would be so easy to let go of our learning by doing philosophy and become like everyone else; hours of webinars and perhaps a Q&A.  Instead we are doubling down on… Read More A Growth Hacking Game for Remote Delivery

Jobs to be done is a great tool for exploring customer centred innovation.  It asks us to switch from designing what we hope the customer will like, to uncovering, usually through interviews, what individual customers really need in their lives.  These motivations might allow us, for example, to look at the way we search for… Read More Post Covid19 thoughts: we may need to rethink JTBD