Business Storytelling and Jobs to be Done seem to have a lot in common

I thoroughly enjoyed Shawn Callahan’s Putting Stories to Work in which he describes how to teach companies to use storytelling to improve leadership and support decision making,  I was led to the book by exploring how Amazon uses Narratives (stories) instead of presentations to support meetings and Callahan provides a rich set of examples of… Read More Business Storytelling and Jobs to be Done seem to have a lot in common

Designing Immersive Learning Sessions for Remote Delivery

At Hyper Island we are obsessed with designing learning experiences that really engage participants in all our short and long courses.  For the past couple of years we have been experimenting with creating new formats and activities that can be used when our courses are offered online and, of course, the current Covid19 situation has… Read More Designing Immersive Learning Sessions for Remote Delivery

Start making small changes towards digital business transformation

Over the past ten years I have been running workshops for large and small companies in many industries including retail, banking, telecoms and education. I’ve seen a change from a general interest in learning more about the possible impacts and opportunities of digital technologies to an urgency to transform businesses in the face of what… Read More Start making small changes towards digital business transformation

Using JTBD hiring statements to help people learn about customers

I love all the tools around Jobs to be done and yesterday used one of them in a workshop focussing on how understanding consumer motivations provides us with opportunities to innovate.  This tool is called the “hiring statement” and looks like this: I’m hiring X (a solution) to get A,B and C done (functional, emotional… Read More Using JTBD hiring statements to help people learn about customers