I never thought we would sell out but we did. Over the last few days we’ve seen our stocks dwindle and now we’ve officially run-out of our JTBD cards. Luckily we’d seen this coming and instead of just ordering a reprint we’ve been working behind the scenes to redesign the cards a bit and add… Read More A brand new version of JTBD Cards and a special pre-launch offer
I’ve been thinking about what happens when we try to apply the Jobs to be Done (JTBD) lens to business-to-business situations. Uncovering needs by carefully interviewing consumers is so powerful when we are talking directly to the end user but what about those buying design or marketing services from an agency or negotiating a fleet… Read More B2B JTBD: Functional Jobs will always align with business goals?
Jobs to be done theory, JTBD, looks at the world through the eyes of the consumer rather than from a brand or business perspective. JTBD suggests that by understanding underlying needs and motivations we can design better products or marketing to meet these needs. Surfacing the needs of our customers should also help us design… Read More JTBD Analytics: What jobs are site visitors trying to get done?