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World Building

Coca-Cola BIG LFG2023
Learning World Building

The Fantastic World of Coca-Cola BIG

When I parted company with Hyper Island (after a quarter of a century), I wondered briefly the answers to 3 questions: would I find interesting clients and companies to work with going forward, would I be able to focus on learning design, and would I be pushed in my own Read more…

By Jonathan Briggs, 2 weeks16/03/2023 ago
digital business transformation
World Building

Building worlds for digital transformation

Every organisation is being affected by digitalisation as technology transforms how work gets done, consumer expectations change and new ways to create value are devised. For more than twenty years I have worked with a wide variety of companies from banking to retail and from pharmaceuticals to luxury wines and Read more…

By Jonathan Briggs, 10 months19/06/2022 ago
lots of different characters
World Building

Design for your heroes

When we build worlds we populate them with characters, and give those characters challenges to allow stories to emerge.  To create interesting stories, the world must fit the characters and the characters must fit the worlds.  At the end of this post I will share an activity to help you Read more…

By Jonathan Briggs, 11 months14/05/2022 ago
Visitors at Cité du Vin
insights World Building

A world of wine at Cité du Vin, Bordeaux

I am still in the South West of France after Monday’s visit to Cognac and Hennessy’s Maison and today we went to Bordeaux’s flagship wine production museum Cité du Vin.  It is interesting to compare the visitor experiences. Cité du Vin combines fantastic modern architecture with video, projection and interactive Read more…

By Jonathan Briggs, 11 months27/04/2022 ago
Hennessy
insights World Building

How Hennessy builds a branded world for visitors in Cognac

Yesterday I had the chance to visit Cognac and went to the Hennessy Maison next to the river in the heart of the town.  Flagship stores and well designed factory tours are opportunities for brands to do world building and I took this tour with an explorers mindset and a Read more…

By Jonathan Briggs, 11 months26/04/2022 ago
Recent Posts
  • Develop an AI Strategy as part of your Digital Transformation
  • The Fantastic World of Coca-Cola BIG
  • Observer, Player, Maker
  • What lies ahead?
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