I spend a lot of time producing reports for clients to help them explore the data generated by their digital activities. Some of this is from Google Analytics and it is easy to simply cut and paste what Google presents to create pages and pages of numbers: average session durations over Read more…
When Google decided to make Analytics free it did agencies and brands a great service. They could use data insights about their customers, markets and businesses to make informed decisions without a costly technology barrier. Unfortunately the tool being free set the expectation that using the tool would be free Read more…
So, the agency who built your site installed the tracking code for Google Analytics and you have a login which you’ve tried a few times. You’ve asked for reports and get a dashboard emailed to you every month. Your sessions are going up month on month and you are selling Read more…
Last year I created some training cards around customer interviewing using the Jobs to be Done framework. They have been quite popular and I’ve had lots of positive feedback. People seem to like the tangibility of physical cards and the fact that they can use them to plan an interview Read more…
I’ve been reviewing GA for new clients again in the past few weeks and one thing seems clear, most of them are not taking full advantage of what analytics offers. In this post I want to start a checklist and explain what we need to do to bring GA up Read more…