I used the screens in my local McDonalds recently to customise a crispy chicken burger. It gave me the choice of adding additional toppings or not. After a few minutes I decided to go with their regular suggestion. I loved the idea of the control but did not actually need to exercise it, I suspect… Read More McDonalds, Jobs to be Done and no milkshakes
I was in San Francisco and Silicon Valley last week working with a French Business School. As part of the week we had behind-the-scenes meetings with representatives from Orange, Slack, Twitter, Google and IBM as well as a number of incubators, hacker spaces and “garages”. A big thanks to everyone who shared their time and… Read More Reflections from San Francisco
With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate. Instead we have largely digitally clueless men (and mainly rather similar men) on both sides advocating the… Read More Why has digital not figured more strongly in #brexit versus #bremain?
I’ve worked with a wide range of retail, educational, publishing, ecommerce and sports clients over the past 15 years and two things they tend to have in common is that they all have Google Analytics and they don’t use Google Analytics very well. I’ve talked to many of them recently to try to identify why… Read More Why do companies struggle to get much out of Google Analytics?
I have launched my second Kickstarter project and like the last it is a deck of cards. Last year on almost exactly the same dates I launched a deck about Jobs to be Done, this year the new deck is about Google Analytics. I work in Singapore as the Academic Director of Hyper Island and… Read More Jobs to be done by my new Kickstarter project, Analytics Cards
This post is one of a series run alongside my Analytics Cards Kickstarter campaign to help people understand the deck of cards we have developed and to see how they can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to be used… Read More Analytics Cards: exploring metrics and dimensions
This post is one of a series run alongside my Analytics Cards Kickstarter campaign to help people understand the deck of cards we have developed and to see how each part of the can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to… Read More Analytics Cards: exploring business goals
GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes. Last month one of the most interesting for ages came out of Beta; the User Explorer in the Audience section of the site. Until now, Google Analytics has provided a picture… Read More Getting business insights from Google Analytics’ new User Explorer Report
I’ve have been working on a new deck of cards exploring Google Analytics for the last couple of months. The process is: think a lot, design cards, have them printed, test in workshops and then repeat. Yesterday evening we printed two copies of the latest version (the 4th since inception) and we’ll spend some time… Read More Beta 2 of Analytics Cards printed and ready to trim
As part of our Masters’ Programme at Hyper Island here in Singapore we are exploring Start-up Innovation (one of 6 modules) and this weekend we are working together to explore Growth Hacking. There’s lots written about Growth Hacking and I was keen to find a new angle on a topic that is in danger of losing… Read More Prototyping a Pattern Language Based Playbook for Growth Hacking