Google Trends is great if you want to see whether your brand is doing better than your main competitor and to see how interest in your products, brands or “digital reason to be” varies over time. It becomes a little harder to use when you are conducting a full industry survey as there is a… Read More How do you compare large numbers of items in Google Trends?
Every company online needs a reason to be found via search that goes beyond the brand name. Without one, your brand and perhaps your product names become the only search terms that you are likely to dominate and that means missing out on traffic, discoverability and customers. Google Analytics provides insight into whether you are… Read More Exploring your digital reason to be with Google Analytics
They say that if you put a frog in water and bring it to the boil the frog will die but if you drop a frog into boiling water it will jump out. Are we the frog in digital water that just keeps getting warmer? The iPhone is our ID card Ten years ago Apple… Read More The State of Digital: how we got to where we are going without noticing what has really happened
I used the screens in my local McDonalds recently to customise a crispy chicken burger. It gave me the choice of adding additional toppings or not. After a few minutes I decided to go with their regular suggestion. I loved the idea of the control but did not actually need to exercise it, I suspect… Read More McDonalds, Jobs to be Done and no milkshakes
I was in San Francisco and Silicon Valley last week working with a French Business School. As part of the week we had behind-the-scenes meetings with representatives from Orange, Slack, Twitter, Google and IBM as well as a number of incubators, hacker spaces and “garages”. A big thanks to everyone who shared their time and… Read More Reflections from San Francisco
With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate. Instead we have largely digitally clueless men (and mainly rather similar men) on both sides advocating the… Read More Why has digital not figured more strongly in #brexit versus #bremain?
I’ve worked with a wide range of retail, educational, publishing, ecommerce and sports clients over the past 15 years and two things they tend to have in common is that they all have Google Analytics and they don’t use Google Analytics very well. I’ve talked to many of them recently to try to identify why… Read More Why do companies struggle to get much out of Google Analytics?
I have launched my second Kickstarter project and like the last it is a deck of cards. Last year on almost exactly the same dates I launched a deck about Jobs to be Done, this year the new deck is about Google Analytics. I work in Singapore as the Academic Director of Hyper Island and… Read More Jobs to be done by my new Kickstarter project, Analytics Cards
This post is one of a series run alongside my Analytics Cards Kickstarter campaign to help people understand the deck of cards we have developed and to see how they can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to be used… Read More Analytics Cards: exploring metrics and dimensions
This post is one of a series run alongside my Analytics Cards Kickstarter campaign to help people understand the deck of cards we have developed and to see how each part of the can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to… Read More Analytics Cards: exploring business goals