thoughts about customers, data, analytics and constructionist learning

With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate.  Instead we Read more

I’ve worked with a wide range of retail, educational, publishing, ecommerce and sports clients over the past 15 years and two things they tend to have in common is that they all have Google Analytics and they don’t use Google Read more

I have launched my second Kickstarter project and like the last it is a deck of cards.  Last year on almost exactly the same dates I launched a deck about Jobs to be Done, this year the new deck is Read more

This post is one of a series run alongside my campaign  to help people understand the deck of cards we have developed and to see how they can be used and the sorts of insights  they will encourage you to Read more

This post is one of a series run alongside my campaign  to help people understand the deck of cards we have developed and to see how each part of the can be used and the sorts of insights  they will encourage Read more

GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes.  Last month one of the most interesting for ages came out of Beta; the User Explorer Read more

I’ve have been working on a new deck of cards exploring Google Analytics for the last couple of months.  The process is: think a lot, design cards, have them printed, test in workshops and then repeat.  Yesterday evening we printed Read more

Lauren Currie and I have been working together to run a workshop with Hyper Island for European parts of the Dentsu Aegis Network for three days in Poland.  We talked, makes and played with Design Thinking, Jobs to be Done, Read more