Digital Jobs To Be Done

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Jonathan Briggs

Learning

Hidden Spring: A Journey to the Source of Consciousness [book review]

Recently I have taken a great interest in the development of mind and how a constructionist view of learning might help people solve harder problems.  How we learn and how we facilitate learning appear to be key to designing effective learning experiences and in the last 20 years psychologists, neuroscientists Read more

By Jonathan Briggs, 5 years ago
Learning

Business Storytelling and Jobs to be Done seem to have a lot in common

I thoroughly enjoyed Shawn Callahan’s Putting Stories to Work in which he describes how to teach companies to use storytelling to improve leadership and support decision making,  I was led to the book by exploring how Amazon uses Narratives (stories) instead of presentations to support meetings and Callahan provides a Read more

By Jonathan Briggs, 5 years21/03/2021 ago
Give your JTBD customer a gift
Learning

JTBD workshop tip: “Give your customer a gift”

I’ve been working with a team of leaders at BNP Paribas in Singapore today as part of a Hyper Island Digital Leadership Masterclass together with my colleague Trechelle Ras.  It’s my first time back face-to-face after nearly 10 months and although we have used many of the ideas from “before Read more

By Jonathan Briggs, 5 years27/11/2020 ago
alarm alarm clock analog analogue
Learning

The Waste Game: a team exercise to reduce “time waste” in business

Just before Covid changed the rules I was developing a new team exercise, for our Hyper Island team in Stockholm, to explore how a group could identify and discuss how much of our work time is often wasted.  This complements the work we did on our Digital Action Cards and Read more

By Jonathan Briggs, 5 years ago
Learning

A Growth Hacking Game for Remote Delivery

At Hyper Island in Singapore we are on a mission to keep entertaining our learners as we move from face-to-face to online learning.  It would be so easy to let go of our learning by doing philosophy and become like everyone else; hours of webinars and perhaps a Q&A.  Instead Read more

By Jonathan Briggs, 6 years ago
Learning

Post Covid19 thoughts: we may need to rethink JTBD

Jobs to be done is a great tool for exploring customer centred innovation.  It asks us to switch from designing what we hope the customer will like, to uncovering, usually through interviews, what individual customers really need in their lives.  These motivations might allow us, for example, to look at Read more

By Jonathan Briggs, 6 years ago
Learning

Designing Immersive Learning Sessions for Remote Delivery

At Hyper Island we are obsessed with designing learning experiences that really engage participants in all our short and long courses.  For the past couple of years we have been experimenting with creating new formats and activities that can be used when our courses are offered online and, of course, Read more

By Jonathan Briggs, 6 years ago
Amazon Ideas as a Network
Learning

Exploring and visualising systems with Polinode

When we look at something in detail it’s often hard to understand what is really going on behind the scenes. This is particularly true when exploring complex ideas such as business transformation. I’m finding that pictures (rough sketches) help me start to make sense, and visualising networks of ideas take Read more

By Jonathan Briggs, 6 years ago
Learning

The Jobs to be Done Wheel of Progress

Jobs to be Done continues to play a part in almost every training engagement and piece of client work that I do.  The simplicity of the idea that we can find opportunities for (digital) innovation and transformation by focusing on the customer needs and motivations instead of trying to improve Read more

By Jonathan Briggs, 6 years ago
Learning

A long list of ways you can improve your customer experience and digital marketing

I like making lists (and they sometimes turn into cards) to help people explore lots of different ways of solving a problem or thinking about a topic. Today, I wanted to share a list of my consumer expectations around digital marketing and customer service.  Use as a checklist to evaluate Read more

By Jonathan Briggs, 8 years25/02/2018 ago

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JTBD Cards: Learning to Interview Customers by Jonathan Briggs

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Analytics Cards: Exploring Business Insights with Google Analytics by Jonathan Briggs

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