Yesterday I had the chance to visit Cognac and went to the Hennessy Maison next to the river in the heart of the town. Flagship stores and well designed factory tours are opportunities for brands to do world building and Read more
I have spent the past week in Paris working for a client to support their digital transformation initiatives which are many and various. The client is a luxury brand and is well on its way in transforming what it does Read more
It’s nearly six months since I started to read, think and write about World Building and I’m increasingly getting questions about what it means for companies and brands. I’m not sure my ideas are fully formed yet but I want Read more
Many worldbuilders are solo pioneers spending months or years crafting intricately detailed universes in which to weave narrative stories, use as the basis for table top or computer games or form the setting for a movie. My interest is in Read more
I’m a constructionist educator who believes we learn through making and reflecting on what we make. Traditional eduction and training often fall back on antiquated models of learning in which we expect people to remember what they have been told Read more
Every organisation needs to imagine what the future will be like and plan both for the good times ahead and the bad. As we are buffeted by changes in technology, customer behaviour and expectations, and by black swan events such Read more
To start to solve big problems (in the world or in business) we need to zoom out and consider the systems in which the problems occur. To build rich convincing worlds we need to take a similar connected systems view. Read more
As I get deeper into World Building I have been looking for tools and ideas that can help me. In this post I want to explore Place Making; the study of how to turn physical built spaces into living communities. Read more
We know a lot about consumers online and through data we can watch them behave. When we do, what we see is huge variety. They don’t conform to easily identifiable patterns and in particular we don’t see them behaving as Read more
As part of my world building experimentation, I want to start thinking about brands and how they might build worlds for their customers (and non-customers) to explore. I chose to illustrate my thinking using, Starbucks, where there is rich digital Read more