A few years ago I invented a game, a bit like Charades, based on IMDB’s wonderful Parent’s Guides. I’m sure I’m not the only person who has invented it but I cannot find any other rules online. I call it Mild Peril and it is perfect for car journeys. I played it last month with… Read More Mild Peril: a game based on IMDB’s Parents Guides
We’re pleased to announce that a German translation of our JTBD cards is now available from us. They have been translated by Eckhart Boehme from Mainz, Germany and we’re grateful for all the hard work he has put in. They look and feel just as good in German as they do in English and we’re… Read More JTBD-Karten: German version of JTBD Cards now available
Google Trends is great if you want to see whether your brand is doing better than your main competitor and to see how interest in your products, brands or “digital reason to be” varies over time. It becomes a little harder to use when you are conducting a full industry survey as there is a… Read More How do you compare large numbers of items in Google Trends?
Every company online needs a reason to be found via search that goes beyond the brand name. Without one, your brand and perhaps your product names become the only search terms that you are likely to dominate and that means missing out on traffic, discoverability and customers. Google Analytics provides insight into whether you are… Read More Exploring your digital reason to be with Google Analytics
They say that if you put a frog in water and bring it to the boil the frog will die but if you drop a frog into boiling water it will jump out. Are we the frog in digital water that just keeps getting warmer? The iPhone is our ID card Ten years ago Apple… Read More The State of Digital: how we got to where we are going without noticing what has really happened
I used the screens in my local McDonalds recently to customise a crispy chicken burger. It gave me the choice of adding additional toppings or not. After a few minutes I decided to go with their regular suggestion. I loved the idea of the control but did not actually need to exercise it, I suspect… Read More McDonalds, Jobs to be Done and no milkshakes
I never thought we would sell out but we did. Over the last few days we’ve seen our stocks dwindle and now we’ve officially run-out of our JTBD cards. Luckily we’d seen this coming and instead of just ordering a reprint we’ve been working behind the scenes to redesign the cards a bit and add… Read More A brand new version of JTBD Cards and a special pre-launch offer
I was in San Francisco and Silicon Valley last week working with a French Business School. As part of the week we had behind-the-scenes meetings with representatives from Orange, Slack, Twitter, Google and IBM as well as a number of incubators, hacker spaces and “garages”. A big thanks to everyone who shared their time and… Read More Reflections from San Francisco
With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate. Instead we have largely digitally clueless men (and mainly rather similar men) on both sides advocating the… Read More Why has digital not figured more strongly in #brexit versus #bremain?
I’ve worked with a wide range of retail, educational, publishing, ecommerce and sports clients over the past 15 years and two things they tend to have in common is that they all have Google Analytics and they don’t use Google Analytics very well. I’ve talked to many of them recently to try to identify why… Read More Why do companies struggle to get much out of Google Analytics?