Digital Jobs To Be Done

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Learning

Give your JTBD customer a gift
Learning

JTBD workshop tip: “Give your customer a gift”

I’ve been working with a team of leaders at BNP Paribas in Singapore today as part of a Hyper Island Digital Leadership Masterclass together with my colleague Trechelle Ras.  It’s my first time back face-to-face after nearly 10 months and although we have used many of the ideas from “before Read more

By Jonathan Briggs, 5 years27/11/2020 ago
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Learning

The Waste Game: a team exercise to reduce “time waste” in business

Just before Covid changed the rules I was developing a new team exercise, for our Hyper Island team in Stockholm, to explore how a group could identify and discuss how much of our work time is often wasted.  This complements the work we did on our Digital Action Cards and Read more

By Jonathan Briggs, 5 years ago
Learning

A Growth Hacking Game for Remote Delivery

At Hyper Island in Singapore we are on a mission to keep entertaining our learners as we move from face-to-face to online learning.  It would be so easy to let go of our learning by doing philosophy and become like everyone else; hours of webinars and perhaps a Q&A.  Instead Read more

By Jonathan Briggs, 5 years ago
Learning

Post Covid19 thoughts: we may need to rethink JTBD

Jobs to be done is a great tool for exploring customer centred innovation.  It asks us to switch from designing what we hope the customer will like, to uncovering, usually through interviews, what individual customers really need in their lives.  These motivations might allow us, for example, to look at Read more

By Jonathan Briggs, 5 years ago
Learning

Designing Immersive Learning Sessions for Remote Delivery

At Hyper Island we are obsessed with designing learning experiences that really engage participants in all our short and long courses.  For the past couple of years we have been experimenting with creating new formats and activities that can be used when our courses are offered online and, of course, Read more

By Jonathan Briggs, 5 years ago
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Learning

Exploring and visualising systems with Polinode

When we look at something in detail it’s often hard to understand what is really going on behind the scenes. This is particularly true when exploring complex ideas such as business transformation. I’m finding that pictures (rough sketches) help me start to make sense, and visualising networks of ideas take Read more

By Jonathan Briggs, 6 years ago
Learning

The Jobs to be Done Wheel of Progress

Jobs to be Done continues to play a part in almost every training engagement and piece of client work that I do.  The simplicity of the idea that we can find opportunities for (digital) innovation and transformation by focusing on the customer needs and motivations instead of trying to improve Read more

By Jonathan Briggs, 6 years ago
Learning

A long list of ways you can improve your customer experience and digital marketing

I like making lists (and they sometimes turn into cards) to help people explore lots of different ways of solving a problem or thinking about a topic. Today, I wanted to share a list of my consumer expectations around digital marketing and customer service.  Use as a checklist to evaluate Read more

By Jonathan Briggs, 8 years25/02/2018 ago
Learning

Step out of your own industry to find new ways to transform yourself digitally

Yesterday I was invited to the launch of Linde Gas’s Asia Digitisation Hub here in Singapore  . Before this week, my knowledge of industrial gases was probably limited to the fizz in a bottle of San Pellegrino and their needs to digitise their company would have been a bit of Read more

By Jonathan Briggs, 8 years06/02/2018 ago
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Learning

Using AI chatbots to power a digital learning jam

At the end of 2017 I was involved with one of the most interesting learning projects I have ever designed and run. As part of Hyper Island in Singapore we were working for Axiata, a telco client based in Malaysia but with businesses across South East Asia.  The challenge was Read more

By Jonathan Briggs, 8 years11/01/2018 ago

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