insights

I am still in the South West of France after Monday’s visit to Cognac and Hennessy’s Maison and today we went to Bordeaux’s flagship wine production museum Cité du Vin.  It is interesting to compare the visitor experiences. Cité du Vin combines fantastic modern architecture with video, projection and interactive Read more

Yesterday I had the chance to visit Cognac and went to the Hennessy Maison next to the river in the heart of the town.  Flagship stores and well designed factory tours are opportunities for brands to do world building and I took this tour with an explorers mindset and a Read more