Using Google Adwords Adplanner to do keyword topic clustering

Clustering keywords can be useful to help identify content topics and marketing opportunities.  There are specialist tools around but you can achieve many of the same outcomes using the tools you are probably already using including Google Adwords Adplanner. Step 1: Start by generating or finding your list of keywords.  I’ve downloaded words from Google… Read More Using Google Adwords Adplanner to do keyword topic clustering

JTBD Analytics: What jobs are site visitors trying to get done?

Jobs to be done theory, JTBD, looks at the world through the eyes of the consumer rather than from a brand or business perspective.  JTBD suggests that by understanding underlying needs and motivations we can design better products or marketing to meet these needs.  Surfacing the needs of our customers should also help us design… Read More JTBD Analytics: What jobs are site visitors trying to get done?

We need a vocabulary of patterns for Command Centre Dashboards

Our justnow.io real-time dashboard project is one of many that aims to provide marketers and ecoommerce decision makers with information that helps them understand the impact of their decisions. We’ve particularly seen growth in social listening tools that present tweets, sentiment and influence scores for brands.  Many of these are very powerful but many suffer… Read More We need a vocabulary of patterns for Command Centre Dashboards