Exploring your digital reason to be with Google Analytics

Every company online needs a reason to be found via search that goes beyond the brand name.  Without one, your brand and perhaps your product names become the only search terms that you are likely to dominate and that means missing out on traffic, discoverability and customers. Google Analytics provides insight into whether you are… Read More Exploring your digital reason to be with Google Analytics

The State of Digital: how we got to where we are going without noticing what has really happened

They say that if you put a frog in water and bring it to the boil the frog will die but if you drop a frog into boiling water it will jump out.  Are we the frog in digital water that just keeps getting warmer? The iPhone is our ID card Ten years ago Apple… Read More The State of Digital: how we got to where we are going without noticing what has really happened

Why has digital not figured more strongly in #brexit versus #bremain?

With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate.  Instead we have largely digitally clueless men (and mainly rather similar men) on both sides advocating the… Read More Why has digital not figured more strongly in #brexit versus #bremain?