Start making small changes towards digital business transformation

Over the past ten years I have been running workshops for large and small companies in many industries including retail, banking, telecoms and education. I’ve seen a change from a general interest in learning more about the possible impacts and opportunities of digital technologies to an urgency to transform businesses in the face of what… Read More Start making small changes towards digital business transformation

Using JTBD hiring statements to help people learn about customers

I love all the tools around Jobs to be done and yesterday used one of them in a workshop focussing on how understanding consumer motivations provides us with opportunities to innovate.  This tool is called the “hiring statement” and looks like this: I’m hiring X (a solution) to get A,B and C done (functional, emotional… Read More Using JTBD hiring statements to help people learn about customers

A long list of ways you can improve your customer experience and digital marketing

I like making lists (and they sometimes turn into cards) to help people explore lots of different ways of solving a problem or thinking about a topic. Today, I wanted to share a list of my consumer expectations around digital marketing and customer service.  Use as a checklist to evaluate your own experiences, those offered… Read More A long list of ways you can improve your customer experience and digital marketing

Step out of your own industry to find new ways to transform yourself digitally

Yesterday I was invited to the launch of Linde Gas’s Asia Digitisation Hub here in Singapore  . Before this week, my knowledge of industrial gases was probably limited to the fizz in a bottle of San Pellegrino and their needs to digitise their company would have been a bit of a mystery. Linde is the… Read More Step out of your own industry to find new ways to transform yourself digitally