Getting business insights from Google Analytics’ new User Explorer Report

GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes.  Last month one of the most interesting for ages came out of Beta; the User Explorer in the Audience section of the site. Until now, Google Analytics has provided a picture… Read More Getting business insights from Google Analytics’ new User Explorer Report

B2B JTBD: Functional Jobs will always align with business goals?

I’ve been thinking about what happens when we try to apply the Jobs to be Done (JTBD) lens to business-to-business situations. Uncovering needs by carefully interviewing consumers is so powerful when we are talking directly to the end user but what about those buying design or marketing services from an agency or negotiating a fleet… Read More B2B JTBD: Functional Jobs will always align with business goals?

Using Google Adwords Adplanner to do keyword topic clustering

Clustering keywords can be useful to help identify content topics and marketing opportunities.  There are specialist tools around but you can achieve many of the same outcomes using the tools you are probably already using including Google Adwords Adplanner. Step 1: Start by generating or finding your list of keywords.  I’ve downloaded words from Google… Read More Using Google Adwords Adplanner to do keyword topic clustering