The State of Digital: how we got to where we are going without noticing what has really happened

They say that if you put a frog in water and bring it to the boil the frog will die but if you drop a frog into boiling water it will jump out.  Are we the frog in digital water that just keeps getting warmer? The iPhone is our ID card Ten years ago Apple… Read More The State of Digital: how we got to where we are going without noticing what has really happened

Why has digital not figured more strongly in #brexit versus #bremain?

With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate.  Instead we have largely digitally clueless men (and mainly rather similar men) on both sides advocating the… Read More Why has digital not figured more strongly in #brexit versus #bremain?

Getting business insights from Google Analytics’ new User Explorer Report

GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes.  Last month one of the most interesting for ages came out of Beta; the User Explorer in the Audience section of the site. Until now, Google Analytics has provided a picture… Read More Getting business insights from Google Analytics’ new User Explorer Report