I’ve worked with a wide range of retail, educational, publishing, ecommerce and sports clients over the past 15 years and two things they tend to have in common is that they all have Google Analytics and they don’t use Google Analytics very well. I’ve talked to many of them recently to try to identify why… Read More Why do companies struggle to get much out of Google Analytics?
I have launched my second Kickstarter project and like the last it is a deck of cards. Last year on almost exactly the same dates I launched a deck about Jobs to be Done, this year the new deck is about Google Analytics. I work in Singapore as the Academic Director of Hyper Island and… Read More Jobs to be done by my new Kickstarter project, Analytics Cards
This post is one of a series run alongside my Analytics Cards Kickstarter campaign to help people understand the deck of cards we have developed and to see how they can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to be used… Read More Analytics Cards: exploring metrics and dimensions
This post is one of a series run alongside my Analytics Cards Kickstarter campaign to help people understand the deck of cards we have developed and to see how each part of the can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to… Read More Analytics Cards: exploring business goals
GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes. Last month one of the most interesting for ages came out of Beta; the User Explorer in the Audience section of the site. Until now, Google Analytics has provided a picture… Read More Getting business insights from Google Analytics’ new User Explorer Report
I’ve have been working on a new deck of cards exploring Google Analytics for the last couple of months. The process is: think a lot, design cards, have them printed, test in workshops and then repeat. Yesterday evening we printed two copies of the latest version (the 4th since inception) and we’ll spend some time… Read More Beta 2 of Analytics Cards printed and ready to trim
As part of our Masters’ Programme at Hyper Island here in Singapore we are exploring Start-up Innovation (one of 6 modules) and this weekend we are working together to explore Growth Hacking. There’s lots written about Growth Hacking and I was keen to find a new angle on a topic that is in danger of losing… Read More Prototyping a Pattern Language Based Playbook for Growth Hacking
I’ve been thinking about what happens when we try to apply the Jobs to be Done (JTBD) lens to business-to-business situations. Uncovering needs by carefully interviewing consumers is so powerful when we are talking directly to the end user but what about those buying design or marketing services from an agency or negotiating a fleet… Read More B2B JTBD: Functional Jobs will always align with business goals?
Lauren Currie and I have been working together to run a workshop with Hyper Island for European parts of the Dentsu Aegis Network for three days in Poland. We talked, makes and played with Design Thinking, Jobs to be Done, Agility, SCRUM and agency processes and behaviours. This morning we worked together to create a… Read More A Canvas to Explore Client Agency Relationships
Clustering keywords can be useful to help identify content topics and marketing opportunities. There are specialist tools around but you can achieve many of the same outcomes using the tools you are probably already using including Google Adwords Adplanner. Step 1: Start by generating or finding your list of keywords. I’ve downloaded words from Google… Read More Using Google Adwords Adplanner to do keyword topic clustering