I never thought we would sell out but we did. Over the last few days we’ve seen our stocks dwindle and now we’ve officially run-out of our JTBD cards. Luckily we’d seen this coming and instead of just ordering a reprint we’ve been working behind the scenes to redesign the cards a bit and add… Read More A brand new version of JTBD Cards and a special pre-launch offer
Jobs to be done theory, JTBD, looks at the world through the eyes of the consumer rather than from a brand or business perspective. JTBD suggests that by understanding underlying needs and motivations we can design better products or marketing to meet these needs. Surfacing the needs of our customers should also help us design… Read More JTBD Analytics: What jobs are site visitors trying to get done?