We know a lot about consumers online and through data we can watch them behave. When we do, what we see is huge variety. They don’t conform to easily identifiable patterns and in particular we don’t see them behaving as the famous marketing funnel would suggest. Marketing funnels have been Read more…
As part of my world building experimentation, I want to start thinking about brands and how they might build worlds for their customers (and non-customers) to explore. I chose to illustrate my thinking using, Starbucks, where there is rich digital activity and where the business is relatively easy to understand. Read more…
The idea of imagining and creating new worlds does not immediately make us think of business. Most world building books are about games, fantasy or science fiction and most of the online world building communities discuss swords, orcs and distant planets. There appear to be at least three possible applications Read more…
I have devised a lightweight framework for designing new worlds and in this post I want to see how well it works and identify what is lacking. This is part of a bigger project to design a curriculum for world building particularly suited to companies and organisations to offer them Read more…
We build worlds for lots of reasons: to tell stories, to build brands, to explore future scenarios, to invent games, to change cultures or just to take a journey away from our current lives. Everyone has many worlds inside them and I’m excited to start to bring some more of Read more…
In my last post I said I had been inspired to explore World Building in more detail. I’ve been building worlds throughout my career but not by that name. This post will try to explain why I am so (re)energised by the idea. We live in a world of complex Read more…
Recently I had the pleasure of a couple of Zoom meetings with Alex McDowell. He is an academic, a film production designer and a world builder. Together with a small group from Hyper Island we met him after an introduction from Jakob Widerberg, one of my closest collaborators; Jakob until Read more…