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Digital Jobs To Be Done

thoughts about customers, data, analytics and constructionist learning

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JTBD Cards: Learning to Interview Customers by Jonathan Briggs

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Designing active learning sessions
Building worlds for digital transformation
Think, make and reflect like a board game designer
Design for your heroes
Learning through making has been a powerful force in my life

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How might brands use World Building to reach their customers?
JTBD Cards: Learning to interview customers
Who are we
Designing active learning sessions
The Jobs to be Done Wheel of Progress
How do you compare large numbers of items in Google Trends?
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Creating Worlds: Learning from the design of immersive theatre
How Hennessy builds a branded world for visitors in Cognac
Think, make and reflect like a board game designer

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