How might brands use World Building to reach their customers?

It’s nearly six months since I started to read, think and write about World Building and I’m increasingly getting questions about what it means for companies and brands. I’m not sure my ideas are fully formed yet but I want to suggest that there are two big areas: reimagining digital marketing and using future worlds… Read More How might brands use World Building to reach their customers?

How to design and facilitate a world building session?

Many worldbuilders are solo pioneers spending months or years crafting intricately detailed universes in which to weave narrative stories, use as the basis for table top or computer games or form the setting for a movie. My interest is in using the same techniques with groups and in a business or educational setting to help… Read More How to design and facilitate a world building session?

Digital marketing funnels need to go in an omnichannel world

We know a lot about consumers online and through data we can watch them behave.  When we do, what we see is huge variety.  They don’t conform to easily identifiable patterns and in particular we don’t see them behaving as the famous marketing funnel would suggest. Marketing funnels have been around for years and encourage… Read More Digital marketing funnels need to go in an omnichannel world