A long list of ways you can improve your customer experience and digital marketing

I like making lists (and they sometimes turn into cards) to help people explore lots of different ways of solving a problem or thinking about a topic. Today, I wanted to share a list of my consumer expectations around digital marketing and customer service.  Use as a checklist to evaluate your own experiences, those offered… Read More A long list of ways you can improve your customer experience and digital marketing

Step out of your own industry to find new ways to transform yourself digitally

Yesterday I was invited to the launch of Linde Gas’s Asia Digitisation Hub here in Singapore  . Before this week, my knowledge of industrial gases was probably limited to the fizz in a bottle of San Pellegrino and their needs to digitise their company would have been a bit of a mystery. Linde is the… Read More Step out of your own industry to find new ways to transform yourself digitally

Exploring your digital reason to be with Google Analytics

Every company online needs a reason to be found via search that goes beyond the brand name.  Without one, your brand and perhaps your product names become the only search terms that you are likely to dominate and that means missing out on traffic, discoverability and customers. Google Analytics provides insight into whether you are… Read More Exploring your digital reason to be with Google Analytics

The State of Digital: how we got to where we are going without noticing what has really happened

They say that if you put a frog in water and bring it to the boil the frog will die but if you drop a frog into boiling water it will jump out.  Are we the frog in digital water that just keeps getting warmer? The iPhone is our ID card Ten years ago Apple… Read More The State of Digital: how we got to where we are going without noticing what has really happened