This post is one of a series run alongside my campaign to help people understand the deck of cards we have developed and to see how they can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been designed to Read more…
This post is one of a series run alongside my campaign to help people understand the deck of cards we have developed and to see how each part of the can be used and the sorts of insights they will encourage you to explore with Google Analytics. The cards have been Read more…
GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes. Last month one of the most interesting for ages came out of Beta; the User Explorer in the Audience section of the site. Until now, Google Read more…
I’ve have been working on a new deck of cards exploring Google Analytics for the last couple of months. The process is: think a lot, design cards, have them printed, test in workshops and then repeat. Yesterday evening we printed two copies of the latest version (the 4th since inception) Read more…
As part of our Masters’ Programme at Hyper Island here in Singapore we are exploring Start-up Innovation (one of 6 modules) and this weekend we are working together to explore Growth Hacking. There’s lots written about Growth Hacking and I was keen to find a new angle on a topic that Read more…
I’ve been thinking about what happens when we try to apply the Jobs to be Done (JTBD) lens to business-to-business situations. Uncovering needs by carefully interviewing consumers is so powerful when we are talking directly to the end user but what about those buying design or marketing services from an Read more…
Lauren Currie and I have been working together to run a workshop with Hyper Island for European parts of the Dentsu Aegis Network for three days in Poland. We talked, makes and played with Design Thinking, Jobs to be Done, Agility, SCRUM and agency processes and behaviours. This morning we Read more…
Clustering keywords can be useful to help identify content topics and marketing opportunities. There are specialist tools around but you can achieve many of the same outcomes using the tools you are probably already using including Google Adwords Adplanner. Step 1: Start by generating or finding your list of keywords. Read more…
I spend a lot of time producing reports for clients to help them explore the data generated by their digital activities. Some of this is from Google Analytics and it is easy to simply cut and paste what Google presents to create pages and pages of numbers: average session durations over Read more…
When Google decided to make Analytics free it did agencies and brands a great service. They could use data insights about their customers, markets and businesses to make informed decisions without a costly technology barrier. Unfortunately the tool being free set the expectation that using the tool would be free Read more…