Why has digital not figured more strongly in #brexit versus #bremain?

With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital in our lives has not figured more highly in the debate.  Instead we have largely digitally clueless men (and mainly rather similar men) on both sides advocating the… Read More Why has digital not figured more strongly in #brexit versus #bremain?

Getting business insights from Google Analytics’ new User Explorer Report

GA is constantly being improved and enhanced and it is important to keep an eye on blogs and news services to understand these changes.  Last month one of the most interesting for ages came out of Beta; the User Explorer in the Audience section of the site. Until now, Google Analytics has provided a picture… Read More Getting business insights from Google Analytics’ new User Explorer Report

B2B JTBD: Functional Jobs will always align with business goals?

I’ve been thinking about what happens when we try to apply the Jobs to be Done (JTBD) lens to business-to-business situations. Uncovering needs by carefully interviewing consumers is so powerful when we are talking directly to the end user but what about those buying design or marketing services from an agency or negotiating a fleet… Read More B2B JTBD: Functional Jobs will always align with business goals?