I love all the tools around Jobs to be done and yesterday used one of them in a workshop focussing on how understanding consumer motivations provides us with opportunities to innovate. This tool is called the “hiring statement” and looks like this: I’m hiring X (a solution) to get A,B and C done (functional, emotional… Read More Using JTBD hiring statements to help people learn about customers
Jobs to be done theory, JTBD, looks at the world through the eyes of the consumer rather than from a brand or business perspective. JTBD suggests that by understanding underlying needs and motivations we can design better products or marketing to meet these needs. Surfacing the needs of our customers should also help us design… Read More JTBD Analytics: What jobs are site visitors trying to get done?
Welcome. We’re freshening up the look of this site and giving it a new purpose. It will collect together all of the projects we are doing: on dashboards, data including analytics, Jobs to be done theory and agile organisations as well as commenting on technology and other things from time to time. We’re based in Singapore… Read More A new start to this site
Crimson Sunbird works with clients to understand how they can improve their online and mobile business. One big set of insights comes from looking at what their competitors are doing and to help us with that we use a range of online software tools. Piecing together a picture of what your competitors are doing is… Read More Great tools for competitor analysis
Everyone is excited by data and Google Analytics is a great way of finding out who is visiting and what they are doing on your site but for most people the range of reports and statistics is overwhelming. We have helped clients to make sense of their analytics by working with them to define the… Read More Turning Google Analytics into Actions