Start making small changes towards digital business transformation

Over the past ten years I have been running workshops for large and small companies in many industries including retail, banking, telecoms and education. I’ve seen a change from a general interest in learning more about the possible impacts and opportunities of digital technologies to an urgency to transform businesses in the face of what… Read More Start making small changes towards digital business transformation

Using JTBD hiring statements to help people learn about customers

I love all the tools around Jobs to be done and yesterday used one of them in a workshop focussing on how understanding consumer motivations provides us with opportunities to innovate.  This tool is called the “hiring statement” and looks like this: I’m hiring X (a solution) to get A,B and C done (functional, emotional… Read More Using JTBD hiring statements to help people learn about customers

JTBD Analytics: What jobs are site visitors trying to get done?

Jobs to be done theory, JTBD, looks at the world through the eyes of the consumer rather than from a brand or business perspective.  JTBD suggests that by understanding underlying needs and motivations we can design better products or marketing to meet these needs.  Surfacing the needs of our customers should also help us design… Read More JTBD Analytics: What jobs are site visitors trying to get done?