Everyone is excited by data and Google Analytics is a great way of finding out who is visiting and what they are doing on your site but for most people the range of reports and statistics is overwhelming.
We have helped clients to make sense of their analytics by working with them to define the important metrics for their particular sites and to develop theories of what is happening that can be tested against the data. These theories suggest specific actions that they can try and if the theory turns out to be correct the changes they make will result in measurable improvements (in traffic, engagement, conversion or revenue).
We’ll be providing a DIY guide here soon so that you can try out some of these ideas for yourself. Get in touch if you want to discuss our help improving your site.